1920s

 

Clara Bow

    The women of the 1920’s paved way for the ultra-thin boyish figure that many of the flappers and celebrities had (Mazur, 1986). This era was when real photographs of women were published in fashion magazines, and when fashion really became a way for women to express themselves (Grogan, 2008). Stars such as Mary Pickford and Clara Bow expressed the “look” of the time, emphasizing long torsos, flat breasts, and no hips. Thin legs, round calves, and narrow ankles were also considered beautiful (Mazur, 1986 as cited by Gabor, 1972). As for the hair, the extremely short “bob” cut was in style, with the use of pin curls to create a wavy curl. This was a time when a full-figured women was not considered fashionable, and “waistlines fell to the hips and beyond, and breasts lost all importance” (Cochran, 2009).

    Make up became popular for the first time in the 1920s, and women would apply it to enhance features on their faces. Facial beauty began to become important during this time (Mazur, 1986).

    But what influenced this new trend of the roarin’ 20s? Heidi Lynne Cochran offers up some theories as to why women turned to a more boyish look. One theory is that the women wanted to live in memory of the men who had been killed or wounded in World War I. Some women also felt that since so many men had died in the war, the man who was meant for them was killed, so therefore they had no one to live for but themselves. Women had much more freedom in this decade than in any previous ones, and they could get away with shorter hemlines and sleeveless dresses.

    This era of fashion came to end with the rest of the fast-paced decade in 1929 after the Stock Market crashed (Cochran, 2009).

Mary Pickford

Flappers